Nowadays, online shopping is widely popular and several traditional businesses have moved to e-commerce platforms. Mainly, a properly planned e-commerce platform can store the customer details and is mobile responsive.
If any business wants to sell the goods and services through online mode, simply create a shopping platform that can facilitate the users to get the latest features of track orders, catalog management, payments, shipping costs and process checkouts.
For many renowned e-commerce development firms, Magento is the perfect platform to build an e-commerce website. If you are looking for professional web development, Magento provides perfect E-commerce solution.
It is an open-source CMS, free to users and easy to customize based on the business requirement. Several customization options are available like extensions and plugins to uplift the performance of the website.
The Magento platform can drive higher user engagement, gain ROI and achieve a high number of sales.
Benefits of Magento for E-commerce Website Development
If you have any confusion regarding Magento platform features, functionality and reliability, here are a few benefits of Magento platform.
Magento is an amazing platform that offers a lot of features to its users at free of cost. It is a vast and fast-growing technology. Developers prefer working on Magento because of its uniqueness and hundreds of extensions.
2) Available in 3 Packages:
Magento is available in 3 different packages.
- Community Edition
- Enterprise Edition
- Magento Go
3) SEO Support:
Magento has a unique feature that is very important for a website to reach its desired audience. Magento SEO has fixed several problems by optimizing e-commerce site. Duplicate content, page traffic, landing pages and indexing are efficiently managed for better ranking. Buyers prefer shopping from stores which appear on the first page of SERP.
4) Easy to Learn:
For developers, Magento is simple and friendly to use. Here it is simple to add pages and update content inside the website. The URL linking and navigation of web pages is quite simple in Magento, and these important features save a lot of time of the developers.
5) Multi-Store Management:
With the implementation of Magento, running and managing an online business can be done 24/7 without any stress. Before Magento, it was quite difficult to manage multiple stores from a single admin panel. Now a developer can build a Multi-store offering multiple product categories, each store can be set up in separately with its unique product catalog.
6) Marketing Tools:
Marketing a store is equally important to development. Magento has multiple tools and technologies to promote an e-commerce business. It includes several unique options including flexible coupons, Multi-tier pricing, Landing pages, private sales, and tools for campaigns.
7) Shopping Cart:
Magento shopping cart development is a very important feature and it helps the buyers to easily navigate through the step by step process for buying the desired product. It also offers several payment gateway options to buyers. It supports multi-lingual feature, so that buyers can pay in its local currency.
Magento is a PHP based CMS, hence it is simple for developers to add new features as per the project requirement and this will scale the business solution.
Magento is highly secure if your website is hosted on a different third-party server, the information of the online store, products, customers records, orders and transactions are completely secure with no outside access.
The most important feature of Magento is being a mobile-friendly platform. The Magento allows store compatibility across multiple devices like Smartphones, Notebook, and iPad to work in an efficient manner. Most of the traffic these days reach to the store is through the mobile platform. So being a mobile platform is very important for an e-commerce store success.
Magento is the backbone of several e-commerce stores running on the internet currently. Get this amazing platform to drive visitors and thus, boost revenue and ROI. It is a well-built platform in all the terms whether it is security or scalability. Several e-commerce web development agencies have adopted this open-source platform without any hesitation. It is a great platform to fulfill all the needs of the business enterprise.
For business enterprises, it is important to satisfy customer requirements and offer them a unique experience. The latest trend that has taken the world by storm is E-commerce. It is a great platform for business enterprises to sell their products and services online.
However, to build a quality and secure platform, Magento is the perfect CMS to use. The features it offers to a business enterprise, developer and end-user are incredible. These features are discussed in detail in the above section. A business enterprise looking to online selling can use Magento platform without any hesitation. The stress of managing inventory stock and order tracking is completely eliminated with the support of the extensions.