Elements You Need To Consider Before Designing Your Company Website

Do you know you need to consider a few things before designing your company website? Well, you will get to know it here.

Very few businesses can do without a website. A space on the internet is more important than ever for business organizations looking to make headway in an ever more connected world.

If you don’t have resources and time you can contact a web design company such as Dankdesigns is one of the best web design companies in Australia, providing top-notch solutions.

Here are some things you’ll need to consider in the planning phase so that your website is an effective tool for your business.

Things to Consider Before Designing Your Company Website

Accessibility

All good websites are broadly accessible to people of all abilities. Make sure to include closed captions, transcriptions, scalable fonts, and intuitive design.

The W3C Web Accessibility Initiative publishes the most widely recognized set of internet accessibility guidelines.

Keep up to date with W3C standards during your design process, and you should be capable of producing a site that can be comprehended and navigated by a broad range of people.

Target Audience

You can’t effectively design a business website if you have no idea who you are designing it for.

Getting to know your target audience is an essential early step on the road to creating an effective space on the web.

Leverage your market research skills to find out just who you want to visit for your new website.

SEO

SEO stands for Search Engine Optimization. Broadly speaking, this means exactly what you might assume: improving the likelihood that your website will rank highly when web users search for products and services.

Specialist SEO consultants like Brad Fogel can help you completely optimize your website for search engines like Google.

Search Engine Optimization involves a broad range of tactics designed to make pages feel more relevant to the algorithms behind search engine rankings.

Keyword use, metadata inclusion, link building, and a whole host of other practices are widely used in the field.

Navigational Simplicity

In web design, less really is more. Keeping your website simple is one of the best ways to avoid people leaving as soon as they arrive.

The worst websites are somewhat labyrinthine: containing complex navigational systems that make it a real pain for visitors to navigate to where they want to go.

Make it easy to get around your site, and you’ll make it easier for visitors to buy your products, contact you about collaboration, or hire your services.

Brand Identity

Your business’ website needs to accurately reflect the ethos and aesthetic themes you have associated with your company.

Consistency is key – brand identity needs to be established across all online and offline platforms with a high degree of simultaneity.

Connectivity

The chances are high that your company has some kind of footprint on social media.

Your website needs to be able to act as a connected hub – linking together content from your social media and funneling visitors towards your shop, contact page, or list of services.

Your website should be linked to social media at every opportunity. Likewise, visitors should be able to access your space on their favorite social media channels from your website.

This is important for customer retention, as visitors are able to ‘follow’ social pages more easily than standalone websites.