How To Use Video To Grab The Attention of Potential Clients

Video is an ideal channel to achieve sales since its audiovisual format focuses the user’s attention and focuses it on the content that is transmitted in a video. In the world of e-commerce, video is a very necessary format, since when making a purchasing decision, users seek to have as much information as possible about the product, and the best way to offer this information is through corporate video services. These services build a high-quality video with a clear social purpose.

Video on Social Media

In addition, video is increasingly important on various social networks where it is beginning to occupy a preferential role. An example of this is the changes on Facebook that have caused a greater appearance of videos on users’ timelines. However, we must bear in mind that each network is different, and a video cannot be presented in the same way for YouTube as for Facebook or Instagram since in the latter, the videos reproduce themselves without sound and the viewing time is shorter.

Types of Videos

What type of videos does my e-commerce need? Now, what type of videos can you produce in your e-commerce store or platform that are of interest to your users and encourage them to buy? Let us review the videos that most attract the attention of users.

Product Presentation

It is essential that your clients know what your product consists of, what characteristics, it has, and what it can offer them. If not, they won’t buy it! That is why it is important to have a video that shows the product in a dynamic and entertaining way.

Tutorials

Tutorials are very important so that your new potential clients know if your product is easy to use, what it looks like and, in general, how it works. In addition, as an e-commerce store, it will allow you to offer a service to customers and get to know users who have not bought from you or who have not even visited your site. In this way, these videos offer you a good opportunity to briefly present your e-commerce platform.

Promotional Videos

Of course, promotional videos are essential. They are the key to encouraging the purchase of your products and focusing on transmitting the shopping experience in your e-commerce store. These videos should focus on provoking an emotional reaction in the user and making them want to buy from your website.

Making Good Videos

How should you make good videos for an e-commerce store? The most important thing is to plan the video and give it a script, but of course, a poorly executed good idea will get you nowhere. That is why it is important to give your videos a professional look and that does not mean simply to “record in HD”, but also to take care of the shots, make the video have rhythm and dynamism, and have a good sound. To achieve effective and professional results, there are templates to create animated videos that will help you to give structure to the script with an aesthetic and a very careful and professional outcome.

Conclusion

If you do not have experience in video production and editing, it is best to use a video production company such as New Evolution Video. In doing so, it will save you time and give you the outcome that will highlight your products and/or services, allowing the user or potential target audience to make an informed decision.