Business

How Your Business Can Create Effective TikTok Content

Jai Bhatt

It’s no secret that businesses need to adapt to the changes the digital age brings to society. What’s fortunate for brands these days is that one need not be a conglomerate to access these digital spaces to grow their business and reach more customers.

One of these digital spaces that prove to be inherently good for business growth is TikTok. This video-sharing app allows users to create short-form videos. Originally used for lip-synching videos, this app started gaining traction when more celebrities and brands started benefiting from content created and shared in this app.

Learning the ropes on how to use this app is easy enough. The next challenge is how your business can create effective TikTok content. 

1. Consider Growth Agencies

To gain the trust of your market, your brand must have a decent number of followers and content. It can be tedious for entrepreneurs to churn out ideas for content constantly, so working with growth agencies may help you to fast-track the growth of your brand’s account.  

Entrepreneurs wear different hats while growing their business, and to remain focused on their operations, they would need to learn how to delegate some of their tasks. Content creation and TikTok audience growth are just some marketing efforts they can offload from their plate. These growth agencies can help them buy TikTok followers to increase their social proof as well as produce compelling content and boost their online presence through various means, such as organic growth. 

2. Collaborate With Influencers

Influencers can be compared to celebrities on this app. Collaborating with influencers means leveraging their reputation and capitalizing on their loyal followers. They are categorized based on the number of followers they have. Micro-influencers use their following to promote products or services that align with their expertise in a specific niche. On the other hand, macro-influencers are the prominent creators and celebrities, they have amassed an exponential number of followers because of their popularity. Working with influencers from both categories can help with the growth of your business in the long run. 

In addition, creating content with influencers may mean shout-outs, mentions, product reviews, and even short vlogs. It’s crucial to ensure that the influencer you work with shares the same values or vision you have to avoid alienating your followers.

3. Go Back To Basics

To effectively build rapport with your target audience, you must initiate to make a connection first, you can compare it to the getting-to-know phase of any relationship. It’s essential to build trust and value for your audience to be comfortable in subscribing to and following your account. Keep in mind that starting with the basics will always be the best way to build a strong bond.

To establish a relationship with your audience, you may want to create content that answers questions such as the following: 

  • Why: why did you start this business?
  • Who: who are the people you look up to in your industry?
  • What: what is the biggest mistake you’ve committed in your business?
  • Where: where did you find your business partners?
  • How: how do you pack your products?

Creating content answering these can start the ball rolling in attracting potential viewers to your TikTok account. Moreover, content that involves answering these questions is beneficial for startups and new businesses that are still in the process of establishing their online presence.

4. Curate User-Generated Content (UGCs)

User-generated content (UGCs) is one of the types of content you can use to grow your brand. Coming up with ideas for content can be tedious so you may want to utilize content that already exists.

Consumers love UGCs, which may come in reviews, testimonials, and the like because it gives the perception of objectiveness. Keep in mind that people hate to be sold to, and using UGCs is an excellent way to persuade potential customers without resorting to hard selling much like benefiting from word-of-mouth marketing. 

5. Ride-On Existing Trends

TikTok is known for giving its users the ability to create interesting video content through different features like adding sound, stickers, texts, and filters.  Aside from these, TikTok made it possible for users to duet and stitch public videos to add to the mix of content creation tools. 

These features offer creative ways for business owners to ride on what’s trending by using a particular feature, hashtag, or sound when creating content, increasing the possibility of reaching a broader audience once the algorithm picks up their video.  

Furthermore, you can easily grow your TikTok account growth and followings with the help of a TikTok bot, which can make your engagement run efficiently.

Stick To Your Vision

TikTok’s popularity may be attributed to how this app empowered its users to share their stories and a slice of their lives in creative and fun ways.  For businesses, this app’s proven to be one of the best platforms for creating content that encourages engagement and relationship building with their potential customers. 

No matter what sound, filter, or hashtag is currently trending, it’s essential never to lose sight of your purpose and values.  Not every trend is appropriate for your brand. Make sure you give careful thought about the content you publish as your viewers would be able to quickly catch on if you’re just creating content to get the clout you need and not because you truly believe in the purpose and offers you talk about.